Hertz International

Hertz is the global leader in car rentals. The company is known for its quality of service, innovative customer care programs and a strong organization. When Hertz selected Igniture as their web developer, we set out to build an effective website and an active marketing platform. Our mission was to protect and reinforce the Hertz brand in China.

Building the Hertz China website posed a challenge from a content point of view. We had to find a structure that allowed residents in China, both Chinese and English speaking, to rent a car in China, and one which also facilitated Chinese citizens to rent vehicles outside China in any country that Hertz served.

Our team at Igniture built the Hertz Chinese website from ground up, localizing and optimizing it for bilingual content. We localized dynamic database content for their booking engine and continue to maintain their website. Two years and running, we are just as proud to have built a working Internet solution for Hertz, as we are to have built a foundation for a lasting, productive partnership.

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