manifesto

At Igniture, our team consists of individuals with different background and skills, hobbies, values and beliefs. We speak a combined six languages including English, Chinese, Japanese, Swedish, Dutch, and German. Our culture is diverse, but we are all passionate about our work and believe in six fundamental principles that drive us in the same direction:

Understanding the client is the key.

Design and technology must be placed in a context of client’s needs, objectives and expectations, and the marketplace.

Market knowledge is everything.

Fully understanding the needs of the target market is fundamental. Leverage the agency’s expertise; it is also an asset to the client.

Context is the relevance.

There is no universal answer. Context dictates strategy, design and technology and is the key to return on investment.

Always put users first.

Key success factors for an online solution are very different in China. Remember how your target audience will use your website.

On the Internet, change is a constant.

Clients should not have to keep up with software upgrades and technology shifts. Expect changes and build for flexibility.

Traffic data is measurable.

Internet solutions offer the most cost effective opportunities for marketing. Optimize the website and leverage search engines to get results.