OAG Worldwide

When OAG Worldwide entered the Chinese market in 2006, they turned to Igniture to develop their website. OAG is the principal data management company for the travel industry around the world; it provides airline schedules database as well as travel related content to business travelers, just to mention a few business areas.

We quickly realized that a key success factor for the OAG Chinese website was to bring logic to the vast amount of content and products that the company provided, and present it on the browser to make sense to consumers as well as business clients in China. Working closely with OAG in Beijing, our team worked out a sound structure for the content and created user-friendly functionalities that enabled users to quickly request information about a list of OAG products.

Launch Website